Below is a curated list of books and articles that may be helpful for the sociology of advertising.
Books
Church, R. and Godley, A. (2003). The emergence of modern marketing. Southgate: Frank Cass Publishers.
Crawford, R. (2008). But Wait, There’s More... A History of Australian Advertising, 1900-2000. Melbourne Univ. Publishing.
Delaney, S. (2008). Get Smashed: The Story of the Men Who Made the Adverts That Changed Our Lives. Sceptre.
Ewen, S. (2001). Captains of consciousness: advertising and the social roots of the consumer culture. New York: Basic Books.
Goldman, R. (2011). Reading ads socially. London; New York: Routledge.
Hanson, P. (1974). Advertising and Socialism. Springer.
Henry, B. (1986). British Television Advertising: The First 30 Years. Vintage.
Klein, N. (2010). No logo : no space, no choice, no jobs. London: Fourth Estate.
Lears, J. (1996). Fables of abundance: a cultural history of advertising in America. London Basic Books.
Lury, C. (2004). Brands. The Logos of the Global Economy. Routledge.
Mattelart, A. (2004). Advertising international the privatisation of public space. London Routledge.
Mazzarella, W. (2003). Shoveling Smoke Advertising and Globalization in Contemporary India. Duke University Press.
Mcfall, L. (2004). Advertising: a cultural economy. London: Sage.
Moeran, B. (2007). Ethnography at Work. Routledge.
Moor, L. (2007). The rise of brands. Oxford, Uk; N.Y., Ny: Berg.
Nixon, S. (2003). Advertising cultures: gender, commerce, creativity. London: Sage.
Nixon, S. (2016). Hard sell: advertising, affluence and transatlantic relations, c. 1951-69. Manchester: Manchester University Press.
Odih, P. (2020). Advertising And Cultural Politics in Global Times. S.L.: Routledge.
Packard, V.O. (2007). The hidden persuaders. Brooklyn, N.Y Ig Pub.
Portella, A. (2016). Visual Pollution. Routledge.
Samuel, L.R. (2002). Brought to you by…: postwar television advertising and the American dream. Austin, Tex.: University of Texas Press; Chesham.
Schudson, M. (1986). Advertising: the uneasy persuasion: its dubious impact on American society. Lieu De Publication Non Identifié: Basic Books.
Sinclair, J. (2012). Advertising, the media and globalisation: a world in motion. London; New York: Routledge.
Walker Laird, P. (2020). Advertising Progress. JHU Press.
Wernick, A. (2012). Promotional culture: advertising, ideology, and symbolic expression. Winnipeg: Manitoba Education Media Production Services Unit.
West, E. and McAllister, M.P. (2023). The Routledge Companion to Advertising and Promotional Culture. Routledge.
Wharton, C. (2014). Advertising: Critical Approaches. Routledge.
Willens, D. (2009). Nobody’s perfect: Bill Bernbach and the golden age of advertising. Createspace.
Zotos, Y., Grau, S. and Taylor, C.R. (2020). Current Research on Gender Issues in Advertising. Routledge.
Articles
coming soon
