Sociology of Media

Sociology of media is a subfield of sociology that studies how mass media communication impacts people’s views, behaviours, and interactions in society. It investigates how media content, production, and consumption are influenced by social factors, such as ownership, power, culture, and technology. It also examines how media affects social issues, such as inequality, identity, globalization, and popular culture.In this category, you will find articles that explain sociological views of media, such as the concepts of media literacy, media effects, and media representations, the theories of functionalism, Marxism, pluralism, and postmodernism, the methods of researching and analysing media, the sources and types of media (e.g., print, broadcast, digital), the processes and mechanisms of media selection and presentation (e.g., news values, agenda setting), the consequences and challenges of media for individuals and society (e.g., socialisation, stereotyping, social problems), and the responses and solutions to media (e.g., regulation, activism, alternative media). If you are interested in how media affects and is affected by society, this category is for you.